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Φοιτητικό Φροντιστήριο
ΔΕΟ33 - Marketing II
Σύντομη Περιγραφή της Θ.Ε ΔΕΟ33
Η ετήσια θεματική ενότητα ΔΕΟ33 εστιάζει στη σημασία του στρατηγικού σχεδιασμού μάρκετινγκ, την προετοιμασία και εφαρμογή σχεδίων μάρκετινγκ, και την ανάπτυξη ψηφιακού μάρκετινγκ και μάρκετινγκ μέσω μέσων κοινωνικής δικτύωσης. Οι φοιτητές μαθαίνουν να αναλύουν το εσωτερικό και εξωτερικό περιβάλλον της επιχείρησης, να χρησιμοποιούν τεχνολογίες πληροφοριών και επικοινωνίας, και να αξιοποιούν εργαλεία ψηφιακού μάρκετινγκ. Επίσης, κατανοούν την συμπεριφορά καταναλωτών στο ψηφιακό περιβάλλον και τη σημασία των κινητών τηλεφώνων στις στρατηγικές μάρκετινγκ.
Βασιζόμενος στην παραπάνω ύλη ο φοιτητής καλείται να εκπονήσει 4 εργασίες καθ' όλη τη διάρκεια του ακαδημαϊκού έτους. Στόχος των εργασιών είναι η σταδιακή κατανόηση της ύλης και η προετοιμασία του φοιτητή για τις τελικές εξετάσεις.
Υπηρεσίες Θεματικής Ενότητας:
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Online
Μαθήματα
Παρέχονται διαδικτυακά μαθήματα μέσω Zoom με σκοπό την πλήρη κάλυψη της ύλης της θεματικής ενότητας.
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C 54.691406 30.289062 54.433594 30.027344 54.117188 30.027344 L 47.183594 30.027344 L 45.683594 27.433594 C 45.523438 27.15625 45.171875 27.0625 44.894531 27.222656 L 40.035156 30.027344 L 33.347656 30.027344 C 33.027344 30.027344 32.769531 30.289062 32.769531 30.605469 L 32.769531 59.453125 C 32.769531 59.769531 33.027344 60.027344 33.347656 60.027344 L 39.699219 60.027344 L 41.199219 62.625 C 41.308594 62.808594 41.5 62.914062 41.699219 62.914062 C 41.800781 62.914062 41.898438 62.886719 41.988281 62.835938 L 46.851562 60.027344 L 54.117188 60.027344 C 54.433594 60.027344 54.691406 59.769531 54.691406 59.453125 L 54.691406 43.875 C 54.691406 43.558594 54.433594 43.296875 54.117188 43.296875 ' fill-opacity='1' fill-rule='nonzero'/%3e%3c/svg%3e "Μαθήματα επεξήγησης εργασιών ΔΕΟ33 ΜΑΡΚΕΤΙΝΓΚ ΕΑΠ")
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Παρέχονται διαδικτυακά μαθήματα για την πλήρη καθοδήγηση στην κατανόηση και εκπόνηση των εργασιών.
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Υποστήριξη Εργασιών ΕΑΠ
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